← All work

Fisma

Category
Branding
Year
2026
fisma-lanyard2

Conference Assets

The development of the FISMA branding is based on a conceptual exploration rooted in the structure of human movement. Through the representation of vertebrae and joints, a visual system is constructed that symbolizes the scientific and clinical foundation of physiotherapy.

This system is complemented by a right-facing arrow, which expresses progress, continuity, and evolution. This direction reinforces the idea of constant advancement in rehabilitation processes, where the patient is the central axis of movement and functional recovery.

The result is an identity that integrates science, clinical practice, and a forward-looking vision, positioning FISMA as a physiotherapy update platform with a clear, modern, and continuously evolving visual narrative.


fisma-cup

Product

fisma-shirt

Clothing

I want something like this!

Next project

Guey Tours